BlueStar Academy

BlueStar is committed to educating and empowering its partners to achieve greater success in selling IT solutions. Whether you're a seasoned veteran or new to the industry, we have training for you!

What is BlueStar Academy?

BlueStar Academy is an immersive 1.5-day, in-person training experience designed to help your sales reps confidently sell modern technology solutions.
You cover travel and hotel — we cover the rest.

Why Send Your Reps?

Accelerate Rep Readiness

Sell with Confidence

Learn from Industry Leaders

Minimal Cost, Maximum Value

Who Will Benefit

New Salespeople

Ideal for reps who are new to the channel or these technologies

  • New to barcoding, RFID, POS, payments, networking, or digital signage
  • Need a strong foundation in how these technologies fit together
  • Benefit from intro-level, structured training
  • Gain confidence in solution selling, not just products


Salespeople Switching Product Focus

Designed for experienced reps expanding or shifting what they sell

  • Moving into new technology categories
  • Transitioning roles or product lines
  • Need a reset on selling approach and positioning
  • Benefit from advanced-level training and refreshed solution-selling perspective


BlueStar Academy offers in-person and online training for BlueStar reseller, ISV, and OEM partners, with both introductory and advanced courses available.

Cost Breakdown

What You Cover

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What BlueStar Covers

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Upcoming Trainings

Meet your Lead Trainer & Host

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Invest in your sales team

Sponsors

Frequently Asked Questions

What is BlueStar Academy?

BlueStar Academy offers in-person and online training to BlueStar reseller, ISV and OEM partners. Training topics include introduction to barcoding, RFID, POS, payments networking, digital signage and solution selling. Advanced levels of these courses are also available.

What's the In-Person BlueStar Academy experience?

Training takes place at BlueStar US headquarters in Hebron, KY (just down the road from Cincinnati International Airport) over 1.5 days. Training is free to partners (breakfasts, lunch, dinner and evening entertainment are provided at no cost). Training includes technology lessons, sales lessons, BlueStar warehouse tour, and opportunities to network with your BlueStar team.

Who will benefit from BlueStar Academy?

New salespeople who aren’t experienced in the channel or with these technologies will benefit from the Intro-level training, but training can also help salespeople who are switching their product focus and sales teams that need a reset with their selling perspective.

How much does BlueStar Academy cost?

In-person BlueStar Academy is available for free to BlueStar partners. Transportation and lodging is not provided. Meals and entertainment are provided.

What can BlueStar Academy students expect when they enroll?

For the in-person training at BlueStar HQ in Northern Kentucky, students will spend a day and a half exploring topics such as Barcoding and RFID, POS & Payments, and Digital Signage, among others. Attendees will have ongoing access to online course materials, updates, and a digital community, allowing them to stay connected with BlueStar and their classmates. In the future, completely online courses will be available, as well as regional or on-site training at the partner site.

How often is BlueStar Academy held?

We're currently planning our 2026 calendar of sessions. Complete the form above to show your interest and reserve a spot.

In which regions is BlueStar Academy available?

BlueStar Academy currently offers in-person training at its US headquarters in Hebron, KY. Expansion of the BlueStar Academy into other regions such as Canada, EMEA, and LATAM is planned.
3345 Point Pleasant Road
Hebron, KY 41048
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